

Tampa Palms · 6020 Catlin Dr · 2017
14 months and two listings without a sale. Relaunched at the same price, closed in 46 days.
- What the sellers were facing
- A five-bedroom pool home first listed in June 2016 at $479,000. The first listing was withdrawn after five months. The second was cut to $429,000 and expired in July 2017. More than 400 days on market, no closing.
- What we changed
- Before the home went back on the market in August 2017, we ran a pre-active marketing campaign: neighbors were alerted, agents were notified, and our VIP buyer pool heard about it first. We relaunched at the same $429,000 the expired listing had ended on, with new twilight exterior photography leading the listing. The price stayed the same; the outreach and the presentation were new.
- What happened
- Under contract in 16 days. Closed September 29, 2017 at $432,500, above list.
See the MLS listing history
| Date | Event | Price |
|---|---|---|
| 06/03/2016 | Listed (first brokerage) | $479,000 |
| 06/27/2016 to 11/04/2016 | Three price reductions | $474,900 to $459,900 |
| 11/15/2016 | Withdrawn | $459,900 |
| 11/16/2016 | Listed (second brokerage) | $459,000 |
| 03/02/2017 | Price reduction | $450,000 |
| 06/30/2017 | Expired, then back on market 07/04/2017 | $450,000 |
| 07/10/2017 | Price reduction | $429,000 |
| 07/31/2017 | Expired | $429,000 |
| 08/14/2017 | Relisted, Jimmy B & Annie O | $429,000 |
| 08/30/2017 | Pending | $429,000 |
| 09/29/2017 | Sold | $432,500 |
Source: Stellar MLS listing history, Hillsborough County. Other brokerages' agent names omitted. The relaunch listing was entered under James Boardman at Keller Williams New Tampa; Annie and Jimmy B worked it together.



